Not every project starts with a client. Ahoy Roffa is a self-initiated concept: how Rotterdam Ahoy could look as the stage of Rotterdam South. It is not an official Rotterdam Ahoy site.
We used it to show what a venue site can be when it is designed around the visitor's evening instead of the organisation chart.
- A homepage that opens on full-screen footage and the next big event.
- A live agenda pulled from the real programme.
- An interactive map from the arena to the docks.
- Van deur tot deur: the whole trip in four stops, from tickets to the cloakroom.
- Bo, a small assistant who helps you pick a night or find the shortest way to your seat.
Everything is mobile first, because people look things up on the way there. Read the case: Ahoy Roffa.