Viva Fashion
At Weblyfe, we built the full Shopify storefront, brand voice, and site copy for Viva Fashion, a Parisian-inspired fashion boutique curated by founder Vanessa Nantes. Our approach focused on giving the shopping experience a personal, curated feel, carrying Vanessa's own taste and voice across every page.
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Project details
Viva Fashion is a Parisian-inspired fashion boutique built around its founder, Vanessa Nantes, and her practice of personally selecting each collection in Paris under the brand's own motto, Viva la Vida. Weblyfe built the full Shopify storefront, brand voice, and site copy from the ground up.
The tone of voice blends polished European chic with warmth, present in everything from the category names to the product-page templates we wrote, giving the shopping experience a personal, curated feel rather than a generic e-commerce catalogue.
Beyond design, we handled the structural work that makes a fashion e-commerce brand run: product catalogue migration, filtered category and search pages, abandoned-cart and post-purchase flows, a welcome offer, and integrations across TikTok, Facebook Marketplace, and Google Shopping so the catalogue reaches customers wherever they're already browsing.
Viva Fashion now runs an eleven-category, 200-plus product catalogue live on Shopify, with the brand voice and buying experience carrying Vanessa's personal touch across every page.
